• Neuro: because experience is filtered and processed by our central nervous system by way of the five senses
• Linguistic: or else the response to internally received or surfacing stimuli, therefore starting the verbal and non-verbal relationship with the external
• Programming, in other words the mental effort that starts within the individual at the moment in which he receives information

It is therefore evident that by perceiving the world using the five senses, each person perceives and processes things in a different way. Once all the information is gathered an internal procedure of mental processing is activated that is composed of mental representations of that which is perceived.
These mental representations influence values and convictions which at the same time trigger an internal state, structured by emotions, feelings and sensations that form mental programs (metaprograms) or people strategies still under the form of mental representations.

Following this internal effort each one of us responds to stimuli with their own language, which can be of two types: verbal and non-verbal. Non-verbal language in being immediate, unconscious, automatic and symbolic is very important, often representing a way of achieving effective and real communication.